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Week 11
Capstone, part 1
Planning a two-week campaign: goal, audience, calendar and assets
Output: An approved campaign plan
Video lessons
About 40 minutes in total, at your own pace
- 1.Campaign goal and audience15 min
- 2.Planning a 2-week calendar15 min
- 3.Listing the assets you need10 min
Lessons play inside the portal for accepted interns.
Module outline
Goals
- Set one clear campaign goal
- Choose the audience and message
- Plan a 2-week calendar and the assets needed
Exercise
Write the campaign plan in Google Docs and the calendar in Sheets. The supervisor approves it before any asset is made.