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Week 12

Capstone, part 2

Running the campaign, measuring results, presenting what worked and what to change

Output: A campaign report and a 10-minute presentation

Video lessons

About 35 minutes in total, at your own pace

  1. 1.Running a campaign safely10 min
  2. 2.Measuring results15 min
  3. 3.Presenting what worked10 min

Lessons play inside the portal for accepted interns.

Module outline

Goals

  • Run the approved campaign (every post approved first)
  • Measure results against the goal
  • Present what worked and what to change

Exercise

Write the campaign report and give a 10-minute presentation at the final Friday review.