← All modules
Week 5
Brand and audience
Our services and customers, Philippine small-business audiences, brand voice in English and Filipino, content pillars
Output: A one-page brand voice guide
Video lessons
About 50 minutes in total, at your own pace
- 1.Our services and customers15 min
- 2.Brand voice in English and Filipino20 min
- 3.Content pillars15 min
Lessons play inside the portal for accepted interns.
Module outline
Goals
- Know our services and who buys them
- Understand Philippine small-business owners as an audience
- Write in our brand voice in English and Filipino
- Plan content pillars
Exercise
Write a one-page brand voice guide: who we talk to, how we sound, words we use and avoid, 3 to 5 content pillars.